and specific actions in order to obtain a more detailed representation of the real state of interaction with the user.

Before the events, success was measured by the number of visits, session duration, pageviews, and after the introduction of the events, the following data are available: add to cart watching videos download catalog filling out forms clicks scrolling search on the site.

  This allows for a realistic understanding of the user’s intent, not just their presence on the site. Also, when events are well defined, each business goal becomes measurable. In this way, business goals are precisely translated into measurable events, so campaign and site success is measured by actual results, not generic metrics.

Well-defined events improve data accuracy, enable advanced attribution, easier campaign optimization, and deeper understanding of user experience.  Thanks to this, companies can make better, data-driven decisions and focus on activities that really contribute to conversions and growth.